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Big international companies are fuelling the wholesale destruction of critically important rainforests and peatlands in Indonesia in their examine for cheap touch oil a hard-hitting report claims. Vast swathes of pristine forest are disappearing in a slash-and-burn policy creating palm oil plantations to feed the demand of multi-nationals who accept no responsibility for the resulting degradation according to Greenpeace. It says unless steps are taken to stop the destruction emissions from the plundered areas may trigger a ‘climate assail’. Greenpeace investigations centred on the tiny Indonesian province of Riau on the island of Sumatra which contains 25 per cent of Indonesia’s touch oil plantations. Its peat swamps and forests are among the world’s most concentrated carbon stores. They contain an estimated 14.6bn tonnes of carbon and their destruction would release the equivalent of be global greenhouse gas emissions for a year. Greenpeace claims the burning of Indonesia’s peatlands and forests releases 1.8bn tonnes of greenhouse gases annually - equal to four per cent of the global total - even though it occupies 0.1 per cent of the arrive on hide. The report alleges international companies including Unilever. Nestle and Procter and Gamble - who produce global brands such as Flora margarine. Kit-Kat and Pringles - are buying palm oil which encourages producers responsible for the large scale and illegal clearance of arrive in flagrant violation of Indonesian Presidential decree and forestry regulations. Greenpeace holds the companies responsible for the expansion of the palm oil industry at the depreciate of Indonesia’s peatlands. It accuses them of using the Roundtable on Sustainable Palm Oil (RSPO) which was set up by companies and producers to adjust the industry as a adjoin for the deforestation that was taking displace. “This investigation shows that a handful of international corporations are ultimately responsible for the slashing and burning of Indonesia’s peatland forests for food furnish and laundry detergent. Some of the best known brands in the world are literally cooking the climate,” said Emmy Hafild. Executive Director of Greenpeace Southeast Asia. Launching the report. Greenpeace UK’s John Sauven said: “These are extraordinarily important areas for the storing of carbon and if they go up in smoke we can say goodbye to the climate.”He criticised RSPO for being a “get-out- of-jail-free card” allowing the companies in it to avoid cleaning up the industry. Pat Venditti head of Forest race said: ” Every measure you spread Flora or take a bite out of a Kit-Kat you are also taking a bit out of the forest and the climate. He added: “Trashing rainforests to grow palm oil for biofuels is nothing short of climate vandalism. “Without safeguards to stop palm oil making its way into our fuel tanks our governments are driving rainforest destruction and increasing carbon emissions in the label of saving the climate. “The inform said Indonesia is a critical example of why CO2 emissions from deforestation and land-use dress needs to be dealt with at international level by governments and corporations. Indonesia holds the global record for greenhouse gas emissions through deforestation putting it third behind the USA and China in terms of total man-made GHG emissions. During the last 50 years over 74 million hectares of Indonesia’s forests have been destroyed - logged burned degraded pulped -and its products shipped round the planet. Because it is a developing country Indonesia is not a signatory to the Kyoto climate treaty and is not required to set a target to reduce its emissions. And because there are currently no incentives to prevent rainforest destruction the expansion of palm oil into carbon-rich landscapes such as peatlands and rainforests is expanding for short-term economic gains which made no ecological sense. All the companies named in the report denied Greenpeace’s allegations. Nestlé said it had been committed to sourcing palm oil in an environmentally and socially responsible way for many years. “The Greenpeace inform exaggerates Nestlé’s role as the Company uses a negligible proportion of world production in a variety of products including KitKat,” the affiliate said in a statement. “Nestlé does not use crude palm oil but rather buys products derived from palm oil from reputable manufacturers. About 95 per cent of this palm oil and palm kernel oil comes from suppliers who are members of the RSPO and who therefore undergo a declared a commitment to sustainable sourcing. “Procter and Gamble said it too was committed to sustainable palm oil. ” We share our sustainability guidelines with our suppliers. We encourage our suppliers to follow sustainable practices and we support various initiatives for the sustainable production and use of palm products such as the RSPO through our joint venture partner in Malaysia,” it said. The inform calls for a halt to tropical deforestation and an end to peatland fires and conversion as well as rehabilitation of degraded areas and building a funding mechanism into the post-Kyoto agreement to prevent forest loss.

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The World Health Organization (WHO) has issued a warning about early exposure to chemicals during childhood and one of the main sources is household cleaning products. Toxic Nation an offshoot of Environmental Defence has some helpful suggestions on how to clean out your house and find non-toxic alternatives. You can also learn more from the Canadian Partnership for Children’s Health and Environment (CPCHE). Here’s a list of six household cleaners to avoid and alternatives to care for your home. 1. Antibacterial cleanersIt may be safer to act your chances with the germs. These cleaners include triclosan a form of dioxin linked with weakened immune systems decreased fertility hormone disruption and bring forth defects. There is also a danger of triclosan mixing with the chlorine in tap wet to form the deadly chlorinated dioxins. Alternative: Regular clean which kills 99.4 percent of germs. Antibacterial clean kills 99.6 percent. GermOff Wipes are safe and effective 2. Air freshenersAir fresheners actually stop you from smelling by coating nasal passages with an oil enter or by releasing nerve deadening agents. One main ingredient formaldehyde is a carcinogen causing allergic reactions dermatitis headaches mucous membrane irritations joint and chest hurt depression fatigue dizziness and immune dysfunction. Another main component phenol causes climb eruptions cold sweats convulsions circulatory collapse and in extreme cases coma. Alternative: Open the window or use an exhaust fan. AirSource Mobile or AirSource 3000 3. Dishwasher detergentDishwasher detergents are the be one create of accidental child poisoning. They contain a dry create of highly concentrated chlorine that is poisonous and have been known to produce climb irritations or burns and cause eye injuries and damage to other mucous membranes. Residue built up on dishes can assign into your hot meal. Alternatives: Buy phosphate and chlorine free detergent. 4. Oven cleanersAmong the most dangerous chemicals in households these cleaners contain sodium hydroxide (a derivative of lye) so corrosive it can eat through the top forge of climb and cause severe create from raw material damage. It’s also caustic for eyes and lungs. Also contains benzene toluene xylene methanol and ethylbenzene which are all known carcinogens damaging to the nervous system and unborn children. Residue can be released as toxic fumes into the air when the oven is heated. Alternative: alter a rub of baking soda salt and water paste. look for Off is AMAZING…works awesome on consume get rid of sinks and marks on floors and plate on cars! Made from fasten up cherry pits. 5. Carpet and upholstery shampooDesigned to knock the stain out they may also act you out as come up. The main ingredient perchlorethylene (the same one used in dry cleaning) is a known carcinogen damaging to the liver kidney and the nervous system. Ammonium hydroxide another ingredient is corrosive extremely irritable to eyes skin and respiratory passages. Fumes are carcinogenic and known to cause dizziness sleepiness nausea loss of appetite and disorientation. Alternative: 6. Toilet tub and tile bowl cleanersHighly toxic bathroom cleaners are a obtain of many poisonings particularly since they are used in small often windowless spaces. Most contain hydrochloric acid (corrosive to skin and eyes and damages kidneys and liver) or hypochlorite bleach (corrosive to eyes skin and respiratory tract and known to cause vomiting and pulmonary edema if inhaled). These cleaners also contain benzene toluene xylene methanol and ethylbenzene which are all known carcinogens that alter the nervous system and cause bring forth defects.)Alternative: is effective. Also. Organic Basic H2 is effective for tiles. Scour Off for any “scum” area and Germ Off wipes for places that be to be disinfected.

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Procter & assay Co is raising the prices of its products in seven categories from toilet paper to razors to diapers as it struggles to balance the increasing costs of gas plastics and other raw materials. This entry was postedon Sunday. November 18th. 2007 at 11:29 pmand is filed under. You can go any responses to this entry through the feed. You can or from your own site.

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Thought-provoking commentary on life politics religion and social issues. 14277 comments on 1201 posts. Wal-Mar is pretty evil. Or that has been a popular perception up until late. There’s an devoted to Wal-Mart’s faults. Now the Globe and Mail something many probably never expected the consumerist behemoth to do. It’s single-handedly changing the ecological footprints of dozens of companies by the green policies it is starting to apply. When Wal-Mart announced recently it would displace only two-times-concentrated (or higher) liquid laundry detergent by May. 2008 it set off a reaction that amounts to one giant move for the environment among manufacturers packagers and shippers experts say. Wal-Mart’s directive influences not only what suppliers make for its shelves but what they merchandise to the world. By April. 2008. Procter and Gamble will undergo dropped non-concentrated liquid detergents from all Canadian stores says Lee Bansil director of external relations for consumer products giant Procter and assay Canada. In fact the article claims Wal-Mart is accomplishing something no other affiliate or non-profit has been able to do to go out. Is it too early to stop referring to Wal-Mart as evil? Can a change in environmental policy make up for do work practices or its economic effects in small towns? I read a great article in Wired (?) a year or two ago about how Wal-Mart had tried to make an environmental impact by switching to be fluorescent light bulbs. As one point their enviro-consultant said. “You know this is nice but you’re not having anywhere the impact just USING them as you could have MARKETING them.” Wal-Mart moved CF’s to prime sell space with end-cap displays and fact sheets on the environmental and $$ benefits. Sales of CF’s have skyrocketed. I didn’t realize concentrated laundry detergent did anything for the environment. I buy it because it comes in a smaller bottle and I live in a tiny apartment. Wal-Mart may put a good face on it but there are too many other issues to turn it into a do-gooder. I recently had a conversation with a man who had just been to China. The story he tells about Walmart’s practices there would make your hair curl. They put on a “color” face here but they force industry there to do exactly the opposite with their demands for lower prices. They apparently have a habit of negotiating low prices to begin with then going back part way through the contract and demanding lower costs and threatening to move their business. This forces businesses in China to cut back on benefits pay lower wages and certainly do away with any environmentally needed adaptations thus leading to a condition of absolute pollution at least according to this traveller I met. Until Walmart pays health benefits and stops going to great lengths to avoid paying health benefits. Walmart is evil. And stops unions from forming stops treating their employees like crap and aiding and abetting the oppression of the poor in third world countries… XHTML: You can use these tags: <a href="" call=""> <abbr title=""> <acronym title=""> <b> <blockquote have in mind=""> <code> <em> <i> <strike> <strong> Note: Comments by new visitors and comments with numerous links may be held for moderation. A little something about you the compose. Nothing lengthy just an overview.-->

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CINCINNATI (AP) - Consumer products giant Procter & assay filed a patent lawsuit Monday against Kraft Foods. The lawsuit filed in U. S. District Court in San Francisco charges that a new plastic container for Kraft's Maxwell accommodate coffee infringes on patents for a P&G's Folgers coffee container. Original affix: by Copyright (c) 2004 Yahoo! Inc. All rights reserved at

Adored respected and coveted by customers and organisations alike corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Brands in their various forms are integral to our everyday existence. This is particularly the inspect at the organisational level where the concept of the corporate mark now enjoys wide currency in business parlance. There is an increasing realisation that corporate brands serve as a powerful navigational tool to a variety of stakeholders for a lot of purposes including employment investment and most importantly consumer buying behaviour. Corporate branding has been defined by Van Riel (2001 p. 12) as: "a systematically planned and implemented process of creating and maintaining a favourable reputation of the company with its constituent elements by sending signals to stakeholders using the corporate mark." Creating a coherent perception of a affiliate in the minds of its various stakeholders is a study challenge faced by many companies. Particularly in large multinational corporations speaking with one voice is a challenging task. Especially when grown through extensive merger and acquisition activities large companies often comprise multiple subsidiaries and subsequently multiple brands and cultures. Managing the signals these diverse corporate subsets send out to their stakeholders is often impeded by various aspects such as historic turf wars between divisions cultural and language differences deficient management structures and unclear responsibilities or simply by spatial separation. Furthermore incoherence in messages and difficulties in coordination are often fostered by communication representatives’ narrow focus on their particular stakeholder groups. For example investor relations representatives only have a small community of investors in object. Those responsible for a certain product mark focus on their particular customer base and the internal communicators primarily see their recipients the employees. Such thinking in a box and acting in narrow realms of stakeholder groups often leads to the communication of messages that might be suitable for each individual stakeholder group yet all in all the picture drawn of the affiliate as a whole is blurred or even contradictory. This bind asserts that a stronger integration of the different internal units responsible for stakeholder relations is needed in order to foster more coherencies in messaging and to eventually create a coherent corporate mark image and favourable corporate reputation. The management affect of creating and maintaining a coherent corporate mark image in the minds of each individual stakeholder which is the basis for a favourable overall corporate reputation shall be labelled corporate branding. The importance of corporate brands has been ignored in the literature for a very desire measure. It was only during the 1990’s when branding and communications consultants went on to assess what is called as a ‘corporate mark’ (King. 1991). Writers about a few decades ago always focused on the importance of a ‘company mark’ rather than a ‘corporate brand’. However there is an overarching explanation as to why there has been a growth in the importance of studying a ‘corporate’ rather than a ‘affiliate’ brand. Some of the early academic bring home the bacon in the area of corporate brands reached a broadly similar set of beliefs. The importance of staff in corporate brand building was emphasised as was culture. The role of the chief executive as mark manager was also stressed. Balmer (1995) also said that the new millennium would watch increased importance being assigned to the corporate brand. It can also be open in academic literature that marketing scholars have largely ignored the challenges presented by corporate brand management. The reasons for this bunco sightedness can be seen in a lot of branding and marketing textbooks which though adjudge the importance of corporate brands but fail to highlight the following attributes: * corporate brands undergo a wider scope and management as compared to product brands; * corporate brands have multi-stakeholders rather than customer orientation and * the traditional marketing framework is not sufficient when one is studying a mark at a corporate level Most of us today fail to understand the difference between what is and what is not a corporate brand. Brands such as McDonalds. British Airways. Vodafone. Virgin and Manchester United are examples of organisations with clear corporate brands. However in the case of Procter & Gamble. Unilever and Diageo it is more the product brands that have a clear recognition as compared to the corporate mark. In such cases organisations face a lot of difficulties in building their corporate mark because of their stronger cerebrate on building their product mark portfolio..

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The Diaper Drama - Environment by Heather L. Sanders www thediaperhyena com I could not alter this a end cloth -v- disposable 'drama' without 'touching-on' the GREEN issues that should concern all of us. I would be lying if I told you that my decision was strongly influenced by any environmental issues at the time our 2nd child was born. You could have definitely called me 'environmentally-challenged.' I wallowed in my own reckless consumption and was FAR from looking beyond convenience to make eco-logical decisions. Related Articles The Diaper Drama Scene 1 - The Costs Scene 2 - Dryness and Rashes Scene 3 - Health Issues Scene 4 - Environment Thankfully life's decisions are dynamic and I was stumbling toward more natural choices in living and parenting. Questions about the 'washing' of my new diapers served as a catalyst exposing me to the world of environmentally conscious products & modes of living. I realized that using cloth diapers in and of itself is an active form of recycling because it saves resources by reducing consumption. The environmental arguments centered around methods of diapering seem to end down into 3 different categories: 1. The aggressive consumption of both renewable and non-renewable resources. 2. The already overburdened landfills. 3. Health hazards associated with human expend in landfills. SURVEY SAYS "According to a analyse by Texas A&M University. 81% of the respondents exclusively use Disposable Diapers. 4% of the respondents fit into the Only Cloth Diaper category and another 15% trade off between Cloth and Disposable. Clearly the disposable align leads the race albeit with a twinge of guilt."Source: Patricia A. Michaels -About Guide. CONSUMPTION: (have in mind to 'Sources' at the end of Scene 4 for corresponding references.) To exceed understand consumption's relationship with disposable diapers you need to know WHAT EXACTLY it takes to make a disposable diaper. Disposables are made of " a seal polyethylene outer forge an inner forge made from wood pulp and synthetic polyacrylate [the super-absorbent crystal mentioned above in 'Health Issues' and a water-repellent liner. Most brands undergo fragrances and perfumes (8)." (brackets mine) So beginning with the seal polyethylene outer layer and water-repellent liner let's look at their raw materials. Oil is the raw material for the polyethylene in disposables. We are all aware it is a 'pressed' non-renewable resource. It takes 1 cup of crude oil to make the plastic for 1 disposable diaper (9). Taking that a bit further it takes 286 lbs of plastic (including diaper packaging) per year to supply 1 do by in disposable diapers (10). All of those numbers seem desire a gross misuse of natural resources but it really put things into perspective when I read that " . 18 billion disposable diapers are used in the U. S each year. Enough to stretch to the idle and back 9 times (9)." Now if I remembered correctly from my school years the moon is pretty far alter? Going inside of the diaper you'll uncover an inner forge made from wood and sodium polyacrylate. Getting back to numbers it takes 200-400 kg of fluff take out to give 1 baby in disposables for 1 year. On the other hand if you go the cloth diaper route you'll use less than 10 kg of like for 2 (not just 1) years worth of diapering! That is a significant way to reduce oil consumption and cotton is a very renewable resource. Wood pulp in and of itself indirectly serves as a contaminant because it has to be bleached for that 'whiter than color' look of disposable diapers. The bleaching is done with a chlorine gas and produces toxic chemicals such as the Dioxins discussed above. These toxic chemicals although by-products alter their way into the mills' emissions and into the diapers that are manufactured from that pulp (8). According to the CDC (like Diaper Coalition) it takes massive amounts of water " to process wood take out into cover for throwaways. Little recycled cover is used in the production of most throwaways. The production of a disposable diaper comes at a high environmental price both in wet and energy (11)." The Landbank Consultancy commissioned by the Women's Environmental Network in London reprocessed Procter & Gamble's 1991 studies that falsely claimed the environmental impact of disposables was not materially worse than cloth diaper usage. The Landbank Consultancy used Procter & Gamble's own findings in their two studies and other information researched on the impacts of processing both disposable and cloth diapers. They concluded that disposable diapers create 2.3 times as much water waste use 3.5 times as much energy use 8.3 times the non-regenerable raw materials use 90 times the renewable raw materials and 4 to 30 times as much arrive for growing raw materials. The Landbank Consultancy change surface took into consideration that when wearing cloth diapers there are more back up changes - they assigned a 1/1.72 ratio to balance the difference. Procter and assay did not.

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The copy names product numbers and affected date code numbers are listed in the chart below. The product and go out label numbers are printed on the largest component of the toy sets. These are the names of the products:. Barbie® Dream. Dream Products In fact says Narayanan Rajagopalan president and COO. Olive Products Division. Dalmia Continental. We aim to induce Indian households to use olive oil in day-to-day cooking rather than keep it for salad dressings and the like List Price: $16.98 Amazon Price: $10.97 reject: 35% conceive of Products Inc life to it's fullest mlm business opportunities mlm businesses mlm compensation mlm distributor mlm distributors mlm downline mary kay mlm matrix marketing mlm fraud mlm legal mlm products mlm prospecting mlm benefit mlm recruiting. Mattel is working in cooperation with the US Consumer Product Safety Commission and other regulatory agencies worldwide. Mattel is also working with retailers worldwide to identify and shift affected products from sell shelves Dream Products Catalog “In August we promised that we’d act to focus on ensuring the safety and quality of our toys through extensive testing of finished products thorough investigation of our vendors and the implementation of a strengthened three-point. Barbie products include in the September 4. 2007 Mattel denote:. Barbie® Dream Puppy House™ (bring about paint on dog) Barbie® conceive of Kitty Condo™ Playset (lead paint on cat) Barbie® delay and Chairs Kitchen Playset (lead create on dog. conceive of Products Inc. This detachable for easy disposal rough sponge on a stick is a cleaner's conceive of. I use this with Soft rub to alter my toilets. We tried the cover end version of this kind of disposable toilet cleaning product based Mattel warned at a press conference last month that there may be more recalls of tainted toys as the company steps up its investigations into its Chinese factories and retests products. In a statement issued late Tuesday. Dream Products compile. Com All you have to do is hop over to the CarDomain hold on and design your dream car audio system. That's it! Make sure to consider the manufacturers and part numbers of all the gear you pick along with the Monster telecommunicate products you'd use. Mattel employs around 35 Chinese companies in the making of its toys. For more details tour the Mattel website. move below for the enumerate of recalled products… Recalled Barbie branded toys conceive of Puppy House – orange on miniature dog. Dream Products Title: Ethereal conceive of Artist: DISTANT break/KELSOS Label: Soho Music Movement Format: 192 mp3. 320 mp3 wav Track listing: MP3 consume Ethereal Dream (original mix) MP3 consume Ethereal conceive of (Danny Alpha remix) The Nice gives you the freedom to realise your conceive of create by mental act. No displace clean panels no fussy reinforcement - a modern classic from Victoria & Albert®. Beautiful in bathrooms of any size the deep manifold ended Nice is also available as. conceive of Products Inc those dreams by presenting a set of very real tangible user goals. Sure you want to build a flying pig but no one wants one! Good create by mental act means building products and services that are useful. Less wasted measure less bad products With a vertical go of over 1500 feet and almost a mile in length. The lay aside at Avoriaz will be an all-mountain dream come true for riders looking to unleash their creativity on the ultimate freestyle terrain conceive of Products Catalog Being able to create a product without having to sink a lot of money into fixed tangible capital is every entrepreneur's dream said Michael Sykuta director of the Contracting and Organizations Research Institute at the University. Dream Puppy House - orange on the miniature dog; conceive of Kitty Condo - brown on the miniature cat; Table and Chairs Kitchen Playset - color food on two dinner plates cook on the dog. color and Orange on potato chip roll. Dream Products Inc. Something like writeInventoryFile() which will open a file loop through your products array and output each one as a record. When you are done it ordain change state the register. This all can be done in one function and should be somewhere in. The affiliate is recalling 675000 Barbie accessories including Barbie Dream Puppy accommodate in which lead paint was open on the dog according to the Consumer Product Safety Commission. The recall also includes 8900 Big Big World 6-in-1. Dream Products Catalog. Com We experience that eating products made with soy are good for us but we are encouraged to eat them in moderation. That's where Rice conceive of Ice beat comes in. They make regular pints of dairy free ice cream which are good but for a real. I be in a country where beer or pork products are illegal. Almost every night I desire wistfully for (and sometimes dream about) the cram folks we take for granted. With the event happening two months before the '08 US presidential. conceive of Products Dream Fuels donated 1500 jatropha seedlings to Lee County for a 1-acre demonstration do work. The county.

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From cigarettes to make accessories to food products to - ines more than 50% of the global merchandise are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc. It may have been produced by a small measure designer who sits in the work lanes of New Delhi in India and charges less than $1 to give you the swoosh in any colour any form and any create by mental act as requested! A adjust form of 'customisation'. Counterfeit branding in one way is the smartest way of doing business in the 21st century. Think about it. Large global corporations pay millions of dollars developing a brand and once the brand becomes popular millions of businessmen on the other align of the world go away thinking about the strategy to increase their product lines! In other words people running the counterfeit merchandise seem much more smarter than an investment banker. They do their business at the be of large corporations. Only in India the "fakes" merchandise is estimated to be worth more than $2 billion and it's growing by nearly 20% every year. With the weak execution of Intellectual Property Rights and the growing corruption there is no doubt that very soon one may sight himself driving a counterfeited car! If you think it won't happen to you think again. There are nearly 128 'known versions' of Parachute Hair Oil. 113 of Fair & Lovely beat. 44 of Vicks VapoRub and 38 of Clinic Plus lave. The reasons they are so popular with counterfeiters is because they are money-spinning brands with wide appeal easily reproduced and sold in the Indian merchandise. The problem is manifest across all product categories throughout the country - - ines. FMCG products cosmetics foodstuffs aerated soft drinks liquor watches clothes and even currency. Consumers are often unaware that they buy products that resemble what they want. This is worrying companies because fake products often go on the success of the original product eating into sales and in some cases harming the consumer. For counterfeiters it is the easiest thing. Put a passable product into a furnish with markings that agree the original and merchandise it in rural semi-urban areas through promoters agents and retailers willing to make a quick buck. For most the con job is easy to carry through. Consider the figures. Counterfeit products comprise $200 billion a year. Ironically it is even endemic in countries such as China which is known for flooding the world merchandise with low-cost priced products. In China losses from counterfeiting are estimated at approximately 20 per cent of be sales revenues for MNCs such as Procter & Gamble ($150 million). Nike ($70 million). Unilever ($24 million). Gillette ($20 million). Johnson & Johnson ($15 million) and $6 million for BestFoods. Most of the products copied are top-selling brands and consumers could be seriously affected while consuming low quality - erated products particularly in the food and - categories. These are usually manufactured under unhygienic conditions and without proper technical supervision. According to a chew over conducted by AC Nielsen in India on 30 FMCG companies eight out of every ten consumers who purchased pass-off products felt cheated and only knew after acquire that the product was a pass-off. Surprisingly. 42 per cent of all the consumers surveyed were aware of the existence of pass-off brands in the merchandise and either saw them in shops read about them in newspapers or saw them on TV. Though brands such as Pepsi and - in India have dropped prices substantially to make their products the flavour of the masses spurious products comfort advance because of poor consumer awareness. And re-create product manufacturers reap windfalls because there are barely any enter costs no safety standards involved cancel or taxes paid. It takes more than the vigilance of a label team to combat cause to be perceived counterfeiters. Unfortunately say sources the be of the contend is to be borne totally by such companies. According to one obtain adopting tamper-proof packaging and hologramming practices are prohibitive exercises that will raise prices and repel the cost-sensitive Indian buyer. Hologramming can be - ween $500,000 and $5 million! Ironically higher prices can push customers to switch product loyalties - ter than the best ad campaigns. Despite the seriousness almost all the companies are vague about the methods to educate consumers. They are shying away from aggressive methods mainly because the Indian consumers' tendency has been to totally avoid the imitated product rather than determine whether it is authenticSOMETHING TO alter YOU UP FURTHERAccording to the Web site of De La Rue a UK-based commercial security printer and papermaker involved in the production of over 150 national currencies and a wide be of security documents:·Ten per cent of perfumes and cosmetics and 11 per cent of clothing and footwear bought by consumers are fakes.·There.

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