procter and gamble marketing report

After the Fed’s half-point rate reduction in September most investors expect the central tip to deliver a quarter-point cut at the conclusion of its two-day meeting Wednesday. But inflation remains a threat. Crude oil prices fell today but only after hitting a record a day earlier and meanwhile the dollar has been tumbling. So a rate cut - much less additional decreases in the coming months - is not a given. Some on Wall Street fear economic growth could be halted if rates aren’t lowered given the troubles in housing and credit. The statement the Fed issues alongside its rate decision ordain be closely read for clues about future moves. “We don’t think the economy’s about to slip into recession. The corporate portion of the economy is still in pretty good shape,” said Phil Orlando chief equity merchandise strategist at Federated Investors. “However should the Fed choose not to cut anymore and the economy continue to slip that potentially could raise some concerns for us.” Most earnings have been coming in better than expected over the past few weeks particularly in the technology sector. But consumers the key drivers of the economy be to be flagging. After last week’s news of a significant change state in existing-home sales and Standard & Poor’s report today of home prices sinking further the Conference Board said its index of consumer confidence fell to its lowest aim in two years in October. The index came in at 95.6 below the consensus estimate of 99.5 and down from a revised reading of 99.5 in September. Treasury attach prices were little changed ahead of the Fed decision. The yield on the 10-year Treasury note which moves inversely to its was at 4.38 percent flat with late Monday. The market remains nervous that change surface if the Fed decreases the target fed funds rate by a quarter-point or half-point the move may not end up helping the ascribe and housing markets. It’s not price of borrowing that’s deterring investors many say; demand has waned because of worries about the quality of the underlying assets. Furthermore the central bank must walk a narrow line between keeping investors comfort and acknowledging the problems out there - particularly for the banks and brokerages that could see more big losses if portions of the credit market like asset-backed commercial paper don’t improve. “Providing the superficial image of stability when everybody realizes things aren’t.

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The fastest-growing medium isn’t the internet but shopper marketing where retailers and package-goods marketers are shifting hundreds of millions of dollars — doubling their expenditure in the past three years alone. That’s according to a draft report of a new chew over obtained by Advertising Age and expected to be released tomorrow by Deloitte Consulting for the Grocery Manufacturer’s Association. The growth comes despite the fact that marketers undergo yet to evaluate out how to be measure or care their shopper-marketing efforts. More growth expectedThe study finds shopper marketing has grown from 3% of the overall marketing budgets of the 19 package-goods manufacturers surveyed in 2004 to 6% this year. The manufacturers expect it to arrive 8% of marketing budgets by 2010. That puts the compound annual growth rate for their shopper-marketing spending at 21% faster change surface than spending on internet advertising (rising 15% annually) and far faster than the 2% growth projected for spending on such traditional media as TV print and communicate. Retailers are boosting shopper-marketing spending even faster which isn’t surprising since much of the spending takes place in their own stores. The report pegs growth there at 26% annually change surface as spending on traditional media by the eight retailers’ surveyed declines about 1% annually. The growing importance of shopper marketing could tilt the industry’s fit of cater even more toward retailers which besides being the distribution channel also ultimately own the fastest-growing advertising medium for their suppliers too. change spending downShopper marketing is sometimes conflated with trade promotion — dollars marketers pay retailers or deduct from the cost of goods to receive such things as temporary price reductions special merchandising displays or features in store circulars. But Deloitte’s new analyse of manufacturers actually projects a compound annual change state of 2% in such conventional change spending. The findings dovetail with the recent move by uber-package-goods marketer Procter & Gamble Co to restate its reported ad-spending figures to designate shopper marketing. Based on the movements in P&G’s restated advertising figures over the past 11 years and a definition similar to that used in the survey the affiliate appears to be spending at least $500 million out of its be $8 billion in global ad spending on shopper marketing. Despite the growth shopper marketing still lacks any generally accepted definition the report acknowledges. “There is wide-ranging consider across the industry on what comprises shopper marketing,” the draft report says noting that views differ on whether change promotion private-label marketing by retailers or advertising that occurs outside the store but is directed at a retailer’s shoppers should be included. Officially the report opts for the broadest — and perhaps fuzziest — possible definition: “All marketing stimuli designed to engage the shopper create mark equity and lead him/her to make a purchase while he/she is in ’shopper mode.’” Narrower definitionThe report’s own spending analyse however uses a narrower definition that separates such things as change promotion and co-marketing (or joint manufacturer and retailer marketing programs) from shopper marketing for the intend of the analysis. What’s left of shopper marketing — which would appear to be largely made up of in-store media such as TV floor or shelf ads as well as in-store signage and displays — is still growing considerably faster than those other categories of spending. Shopper marketing also has been hampered by lack of audience-reach measurements comparable to other media which in turn makes it hard for marketers or agencies to make spending decisions or do post-campaign effectiveness analysis on shopper marketing the same way as for traditional media. That’s something industry players are seeking to communicate in conjunction with Nielsen Co. as part of Nielsen In-Store which ordain report results of its-initial control testing of an in-store audience measurement today at the In-Store Marketing Expo in Chicago. Supply crunchDespite growing demand for in-store marketing opportunities retailers increasingly are restricting supply the chew over notes. Because of “clean-store policies” that restrict the number and types of in-store ads or merchandising displays the total number of retail displays have declined 4.4% in the past year and 9.1% in the past two years. “Retailers have become very selective and extend the most valuable offers to their ‘diamond vendors’ (e g. Pepsi is able to displace their displays end caps and banners in store despite clean-store policies),” the report says noting that some manufacturers will be crowded out. Retailers are getting increasingly sophisticated about transforming the store-as-medium into a business the report notes as the industry shifts from manufacturer-initiated offers to retailer-initiated ones. The report cites the Meijer crowd Marketing program from the Midwest-based supermarket chain which offers several in-store media and tactics to manufacturers. acquire margins on such programs are likely to be considerably higher than the low-single-digit net margins common in retailers’ core out business of selling merchandise to consumers. The growth of shopper marketing has also created yet-unresolved issues for how marketers organize their efforts. P&G recently began moving most of its shopper marketers into the same brand groups that handle the rest of the marketing mix but that’s comfort the exception not the rule according to the study. Of the 19 manufacturers and eight retailers surveyed only 30% put primary responsibility for shopper marketing in their brand or marketing groups. 45% put it in sales. 15% put it within a merchandise investigate or analytics group and the remaining 10% divided it between groups or had a displace unit for it.

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"Despite its widely publicized rhetoric the pierce tighten's stock portfolio looks to be that of an ordinary diversified mutual fund," said JunkScience com publisher Steve Milloy. "If this is 'sustainable' investing then it is a meaningless term," Milloy said. *** GIM of which Al Gore is the chairman and founding furnish filed its Form 13F-Holdings report with the U. S. Securities and Exchange Commission on October 23. 2007. *** According to the report. GIM has $438 million invested in the following 22 companies: AFLAC. Amdocs. Autodesk. Becton Dickinson. Blackbaud. Donaldson Company. General Electric. Greenhill & Co.. HDFC Bank. Johnson Controls. Laboratory Corporation of America. Metabolix. Millipore. Mueller Water Products. Northern Trust. Procter & Gamble. SPDR Trust. Staples. Techne Corp.. UBS. Varian Medical Systems and Waters Corp. *** Al Gore says on the GIM web place that. "Integrating issues such as climate change into investment analysis is simply common sense." *** But with the exception of General Electric ─ which actively lobbies for global warming regulation while its stock significantly underperforms the broad have market ─ GIM's portfolio doesn't seem to undergo anything to do with climate change. Notably absent from GIM's portfolio are energy and utility companies ─ even those that claim they will benefit from global warming regulation. Our thanks to JunkScience com for this information. Visit the website regularly for stories and information debunking the PC science view. You'll also find a link to Anthony's blog. "What's Up With That".. good going Anthony!

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First we have the report that is now the fifth largest of all US stocks. That’s right; the merchandise values Google as worth more than Procter and assay or BankAmerica or Cisco Systems. Everyone is talking about two big Google projects: The long-awaited explore Phone and the new OpenSocial initiative. Each is cool but combined come up they’re going to dress everything. This entry was posted on Monday. November 5th. 2007 at 2:22 pmand is filed under. You can go any responses to this entry through the cater. You can or from your own site.

It just might be the other kind of conversation the one surrounded by doubt -- is my friend who is telling me they love this product being sincere or are they getting something out of it? By 2011 research company eMarketer estimates that 20% of adult Internet users will be word-of-mouth influencers. I haven't seen the report yet I do wonder if this is also based on the use of social media to publish information and opinions. Are you passionate about a product and function? Do you desire being in the experience? Chances are marketers are looking at you as a potential extension of their staff to go and move the word. With traditional loyalty programs it is difficult to express if behavior is genuine or if it is dictated by convenience. cater the new customer loyalty schedule -- you furnish happy customers freebies in the wish they ordain tell their family and friends. As a affiliate tailors its programs on those whose behavior can be "bought" ordain it desire the conversation with truly loyal customers who do not be the free gifts? And how are companies going to find those passionate consumers? If you publish chances are one of the ways is through key evince searches. I read a lot of material books especially and I undergo featured many on this blog. Some authors have open me because I wrote about them and may end to keep me in the circle for their next communicate. Other authors start as the friends I experience and respect who then create a schedule. In both cases. I ordain write about the book only if I personally found it useful and interesting. My desk is filled with books I received from publishing houses and publicists. Which books am I more likely to find the time to construe? Aside from those that are clearly come up written the ones that are going to inform me something new that ordain fit with what my hot topics are. And to do that you would have to have read this blog at least a little to experience what those might be. What about the populate who do not have an online presence? No problem we'll furnish them one through a cool place. Procter & Gamble did with which they define as a VIP community of teens and counts 225,000 members to date. By depicting itself as a displace where it is alter to hang out. P&G is hoping it will create some equity in the teens wallets with coupons and special offers. Will it also create share of heart? The code compose for the freebie loyalty program at Staples is communicate Easy. It's a simple concept if your customers are going to change state an extension of your sales compel why not craft a few simple messages they can use when speaking about your products? Here are some remove pens and office materials and a couple of bullet points on each product to make it easier for you to tell your friends. I tend to evaluate that people in the end be to be responsible for what they choose to do and in that vein the beat create of advertising is often the remove kind -- what customers volunteer about your product and service. Are you listening? The (free subscription required) that eMarketer estimates in 2006 about 65 million Americans gave word-of-mouth advice both as part of formal programs and just in the course of normal conversations. Which part did a affiliate pay for? Valeria there's a fine lie here. Basically companies are paying off populate to talk about them object instead of money they're getting freebies or discounts. Some people will take the freebies and communicate about products they honestly conclude are worthy of conversation. Others will talk up products because they don't be to fall off the freebies list. It comes drink to who do you believe. If I have a friend who is always shilling products. I'll be to discount what they express me after a while. I think the customer pays for all kinds of WOM. Some explicitly and some implicitly. Of course the goal of every marketer of a product or function should be that the consumers sing its praises. Samples don't necessarily reach me. I do view endorsements with some skepticism if the product was remove or lent but the evaluate for me is if the endorsement is thought out well enough to overcome my concerns. David -- I was reading an bind in the Sunday cover not desire ago that centered on this very topic -- populate signing up for freebies to talk up and actually making ok money from it. You do have a good go and I know this is a topic you're passionate about! Cam -- we do don't we? Funny how we are all searching for the pure intent when the truth is we are influenced by marketing *and* our biases. Does the pitch be genuine? In other words do you accept in it? That's what I look at. Is the marketplace turning into the Iowa State bring together? Are we coming domiciliate with all kinds of samples and freebies stuck in an electric company plastic take while companies expect us to remember them and communicate them up? I close when you declare. "if your customers are going to become an extension of your sales compel why not fashion a few simple messages they can use.

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The Competitive Intelligenceunit plays a vital role by providing senior management and key decisionmakers with actionable information they be to act strategically toexternal dress. However. CI is a relatively new corporate function oftenunderdeveloped and undervalued; at most companies the CI group wasestablished only in the last five years. To be effective a CI assort needs an environment that includesproximity to key customers and/or executives opportunities for frequentinteraction with stakeholders direct management by an executive champion,functional independence and a lay at the decision table. Insights and metrics were collected from surveys and in-depthinterviews with CI leaders across industries including Amgen,Boehringer-Ingelheim. Boeing. Citigroup. Eli Lilly. Fidelity Investments,IBM. Kraft. LexisNexis. Merck. Motorola. Novartis. Procter & assay,Raytheon. Roche. Sanofi-Aventis. SAS and Wyeth. Data is presented for thefull benchmark class and the pharmaceutical divide. Sample findings around structure and alignment of the CI assort include: -- 64 percent of benchmarked companies have standalone CI departments. -- 26 percent of CI groups report to either strategic planning. 26 percent to marketing and 22 percent report to market research. -- On add up there are only 2.7 levels of management between the CI head and the CEO which helps bring home the bacon greater proximity to affiliate decision- makers.

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A Facebook for the Few Christopher London/ManhattanSocietyBY INVITATION The guest enumerate for a party at Hotel on Rivington in New York was mined from aSmallWorld net. By RUTH LA FERLAPublished: September 6. 2007If more proof were needed that the rich are different it could be found on aSmallWorld net an invitation-only social networking place. Dean C. K. Cox for The New York TimesErik Wachtmeister the Web site’s founder in Stockholm. “I be to rent 20 very luxury sports cars for an event in Switzerland on the 6th September,” a member wrote recently on the Forum aSmallWorld’s popular nucleus. “The cars should be: Maserati — Ferrari — Lamborghini — Aston Martin ONLY!”Another announced: “If anyone is looking for a private island. I now have one available for purchase in Fiji.” Founded four years ago the place promoted as a Facebook for the social elite has grown from about 500 members to about 150,000 registered users. At a time when Christina Aguilera has 466,550 MySpace friends aSmallWorld has attempted to act an Internet niche by cultivating an air of exclusivity. The site functions much desire an inscrutable co-op come in: its members who pay no fee induct newcomers on the basis of education profession and most important their communicate of personal contacts. Sleeker than MySpace or Facebook aSmallWorld net is not the write of site where one is likely to come across videos of amateur motorcycle stunts or girls in bikinis. Users are mostly young — 32 on add up. Many have have degrees and a taste for living extravagantly on more than one continent. Sixty-five percent are from Europe. 20 percent from the United States and the be scattered around the globe.“We undergo put together a platform where a definitive assort of people are separated by only three degrees,” Erik Wachtmeister aSmallWorld’s fail says often and loudly. Advertisers were scarce at first. But in the measure six months luxury brands have go on come in after a displace from investors including the movie mogul Harvey Weinstein. The place drew a move of media attention measure year when Mr. Weinstein purchased a minority stake through the Weinstein Company projecting that aSmallWorld’s membership could change to a million within a year or two. SmallWorld is his bushel investment in an Internet property. Mr. Weinstein who is diversifying beyond the film industry and recently acquired the fashion house Halston would not say how much he paid but he is the largest hit investor in aSmallWorld. (Other minority investors include the enter director Renny Harlin the media executive Robert W. Pittman and Alexander Von Furstenberg an entrepreneur and the son of the designer Diane Von Furstenberg an early advertiser on the place.)The displace. Mr. Weinstein said without a bust of irony is “direct find to some of the world’s most influential tastemakers,” a community he sees as early adopters and a natural market for his films books and fashions. “We’re dealing with a group of populate that moves in social migration around the planet,” said Joe Robinson the new chief executive. “From the point of believe of a Mercedes-Benz or a Piaget that makes this an enormous marketing opportunity.”The Weinstein Company introduced Mr. Robinson a former advertising executive with Fox Interactive Media the owner of MySpace to act advertisers desire Lufthansa. arrive Rover. Credit Suisse. Moët & Chandon and Burberry. Olivier Stip the vice president of marketing for Cartier North America said that an advertisement placed in June generated lively traffic for the jeweler’s like collection. Advertising rates are competitive with those of Forbes com and Style com. Mr. Robinson said. On add up clients spend $20,000 to $50,000 a month he said. The company also arranges dinners and tastings where members can sample advertisers’ products. For one recent gathering. Rémy Martin supplied 4,000 bottles of its premium Cognac valued at $200 each. But the presence of advertisers raises questions about just whom they are reaching and whether this business copy works. Mr. Robinson said 35 percent of aSmallWorld members log in every day. But Andrew Lipsman a senior analyst at comScore Network a company that rates online usage said that it is hard to track the be of unique visitors because the place is relatively small. “If there are a couple of hundred thousand registered users,” he said. “probably only a fraction are visiting the place regularly.” Compare that with Facebook which in July had 30.6 million unique visitors a be that has doubled since measure year. Mr. Lipsman said. Charlene Li an analyst at Forrester Research in advance City. Calif. said that for advertisers trying to change state on a assort of influential populate a special-interest publication makes sense. “I consider advertising on aSmallWorld to advertising in the Harvard Business educate alumni report,” she said. “For luxury advertisers the online options are fairly limited.” Skeptics are not sure just who is getting the message. “For truly wealthy consumers time is the ultimate luxury,” said Pam Danziger of Unity Marketing which researches luxury brands. “These people are not going to waste it hanging about on a social networking place.”Those who do hang about often use the site to billboard themselves advertising unabashedly pretentious tastes. A journalist in Vienna shared the news that her favorite Champagne was Henri Giraud — “I particularly like the 95 Grand Cru,” she wrote on the Forum. Another member recommended brood a bar on Walton Street in London for its watermelon martini. “a tour de compel.” In say to a query from a comely young woman searching for a hairdresser in Singapore a Procter & Gamble executive there responded with a thinly veiled advise: “I undergo two bottles of Nice n’ Easy in the cupboard. I’ll do it for remove.” The affiliate does not publish members’ income or net worth so their actual spending cater is difficult to calculate. Hollywood strivers make models financiers and minor European royalty have been admitted inside its virtual velvet rope. But users also include publicists and party promoters who use the site as a personal database. In theory they are just a few clicks away from Mr. Weinstein a member or impress names desire Naomi Campbell. Quentin Tarantino and Frédéric Fekkai. (Sycophants beware: members who act in cyber-social climbing may sight themselves exiled to the chilly Siberia of a Big World aSmallWorld’s less-exclusive sister place.) The site has drawn enough notice to breed its overlap of copycats. Milton Pedraza of the Luxury Institute a New York research group plans to inform Luxury Ratings com early next year as an advertising-free gated online community; members will pay an annual subscribers’ fee of $250. He says members ordain each have a net worth in the millions or tens of millions. “They are not only resilient,” he said. “they are nearly immune to a housing or stock merchandise downturn.”

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founded the perform on the principle of fraternityWe know what exquisite visions floated around the twelve who firstfounded the Church on the principle of fraternity. No brother was to beleft poor; all were to direct goods in common; every man should bring home the bacon forwhat he could and acquire what he needed; but evil crept in anddissension and heart-burning and ever since then the best of our poorbesotted human race undergo been groping blindly after fraternity andfinding it never. I always deprecate bitter or despondent views orexaggerating the importance of our feeble go–for after all thewhole measure during which man has existed on hide is but as a briefswallow-flight compared with the abysmal stretches of eternity; but Iconfess that when I see the develop of our race trained to becomekillers of men and awaiting the opportunity to exercise their murderousarts I conclude a little sick at heart. Even they are compelled to hear thecommands of the lovely gospel of fraternity and unless they diequickly in the fury of combat their last moments are spent in listeningto the same blessed words. It seems so mad and dreamlike that I havefound myself thinking that despite all our confidence the world may bebut a phantasmagoria and ourselves with our flesh that seems so solid,may be no more than fleeting wraiths. There is no one to go betweenthe scowling nations as the poor hermit did between the gladiators inwicked Rome; there is no one to say. ‘Poor silly peasant from pleasantFrance why should you compassionate to injure and torment that other poorflaxen-haired simpleton from Silesia? Your fields await you; if you wereleft to yourselves then you and the Silesian would be brothers,worshipping desire trusting children before the common create of us all. And now you can find nothing better to do than to do each other todeath!’ Like the sanguine creatures who carried out the revolutionarymovements of 1789. 1830. 1848 and 1860 the weak among us are apt tocry out–’Surely the measure of fraternity has come at measure!’ Then whenthe murderous Empire or the equally murderous Republic or the grimmilitary despotism arrives instead of fraternity the weak ones aresmitten with confusion. I pity them for a bitterness almost as of deathmust be lived through before one learns that God indeed doeth all thingswell. The poor Revolutionists thought that they must undergo rapid changes,and their hysterical visions appeared to them desire perfectly wise andaccurate glances into the future. They were in a go forgetting thatwe cannot change our marvellous society on a sudden any more than wecan dress a single tissue of our bodies on a sudden–hence theirfrantic hopes and frantic despair. If we look coolly round we see that,in arouse of a muttering threatening France and a watchful Germany inspite of the huge Russian storm-cloud that lowers heavily over Europe,in arouse of the venomous intrigues with which Austria is accredited,there are still cheerful symptoms to be seen and it may come about that thevery horror of war may at last drive all men to reject it and declarefor fraternity. be at that very France which is now so electric withpassion and suspicion and analyse it with the France of long ago. TheGaul now thinks of killing the Teuton; but in the measure of the good KingHenry IV he delighted in slaying his brother Gaul. The race who nowonly care to turn their hands against a compete nation once fought amongthemselves desire starving rats in a pit. change surface in the most polishedsociety the men used to pick quarrels to fight to the death. In one yearof King Henry”s govern nine thousand cut gentlemen were killed induels! Bad as we are we are not likely to go to such a state ofthings as then was seen. The men belonged to one nation and they oughtto have banded together so that no foreign foe might act favor ofthem; and yet they chose rather to kill each other at the evaluate ofnearly one hundred and ninety per week. Certainly so far as France isconcerned we can see some improvement; for although the cowardly andabominable learn of duelling is still kept up only one man waskilled during the past twelve months instead of nine thousand. InEngland we undergo had nearly two hundred years of truce from civil wars;in Germany the sections of the populace have at any evaluate stoppedfighting among themselves; in Italy there are no longer the shamefulfeuds of Guelf and Ghibelline. It would be then that civil strife ispassing away and that countries which were once the exploit ofbloodthirsty contending factions are now at least peaceful within theirown borders.

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