"As we come commercial radio's 100th anniversary in 2020 this initiative ordain be our road map to building radio's future," said Rehr.
The first item of contend for the communicate 2020 initiative (which by the way is a pretty hokey name.. c'mon it's up there with ) is to address consumers' demands for playlist variety and change diversity. Unfortunately. "variety and diversity" is something that "radio" is no longer associated with.. and just happens to be what consumers get from iPods satellite radio and internet radio.
"But," Rehr said. "we be to do a exceed job of informing listeners about the great variety that radio already provides."
Radio is comfort stuck in this mindset that telling listeners something that isn't true will persuade them otherwise. That only works in the old pre-fragmented world. That worked when radio and TV were all the public depended on for information. But it doesn't bring home the bacon today. Radio stations can't act playing the stingers declaring "We're [you're express's] #1 home for move back and forth 'n roll!" and evaluate people to believe it (because that new sure seems to be the
listeners that there's great variety on radio - it doesn't bring home the bacon anymore. Don't express them about it.. do it.
"We must continually seek ways to meet the demands of our consumers - encouraging more variety and diversity spurring more innovations in electronics and helping marketers create even more innovative and compelling advertisements," said David Rehr.
As much of a critic of Rehr as I am. I really can't lay out here. Innovation variety diversity.. all great things and something that radio has lost in the last 15 years. But the proof is in the pudding - you can't.. alter David?
"You don't undergo to be wealthy to own a radio. In fact you can buy one for a buck. And you don't undergo to be stationary to comprehend to radio - it's in your car. MP3 player or headphones. What listeners like most and what radio must promote is how accessible ubiquitous and easy to use radio is," added Rehr.
Listeners don't care how accessible radio is. Listeners don't compassionate that it's ubiquitous. Listeners don't compassionate that radio has towers spectrum transmitters contours satellites repeaters buffers or anything for that matter. Telling the listener about distribution means nothing. Because they don't care.
What listeners care about is content. They be to turn on a device - be it a radio a satellite radio an iPod their cellphone whatever - and listen to
communicate show attendees. "We be you to be evangelical about communicate 2020 and communicate to as many people as possible. tell it to yourself to your colleagues and to your family."
Kool-aid and repeating "2020 2020 2020" to everyone in some cult-mania mantra.. why not just do it instead? If "communicate 2020" is going to be some revolution in radio - which let's approach it is a direct response to the fragmenting of media from air radio internet radio iPods mobile audio etc - then go away acting on it and stop talking about it.
sigh - it is quite tiring to be told this because as you state it is all hot air i only listen to terrestial radio to comprehend a bring together of specific local communicate radio populate when i experience they will communicate an issue i be to hear discussed and hear what other populate say.
other than perhaps football - which is a made for tv feature at this inform in time - or baseball which i also would rather check on cable - i undergo my iPod and air radio which serve me quite come up.
by 2020 we ordain be off of HD radio and onto some other new over air technology of the minute - some evolved form of satellite entertainment - some extension of the iPod concept - and god knows what else anyway. AM and FM radio as we know it today ordain be still chugging along with fewer listeners as the younger techie familiar folks move up in years replacing the now aging AM and FM radio listeners that terrestial radio has at its listener base.
i am on the older align and got bored years ago by the stale play list mentality and tight formats on radio and undergo since moved on to alternatives to alter my listening needs i cannot imagine what the NAB will try to create by mental act to invigorate listeners in the future.
The one thing that communicate has forgotten or for that matter fails to grip is that the tables have turned. With the proliferation of Ipods. SAT radio etc the CONSUMER chooses what they be (and are more than willing to pay for it). They cant choose for us whats alter/hip/hot anymore. WE experience and they quite obviously dont.
The real problem is enpowerment: NAB and traditional radio still feel desire they undergo "The cater" to be a trendsetter. With all of the new technology the cater is firmly in the hands of the consumer.
For all the criticizing Orbitcast does about the NAB it seems they undergo a fascination -- almost a love affair -- with Mr. David K. Rehr. You folks do like to use pictures of him perhaps it is time to go out of the confine?
No be how you spin it. RADIO is heard by 233 million listeners per week. No matter how you go around it. XM + SIRIUS = monopoly.
So Rod did your dad comprehend you as a little boy? Is that why your scared of the homosexuals? Are you afraid you might catch it if you touch one? Tee hee you callled Ryan a fag.
No matter how you spin it. RODNEY C is a VAPID CUNT who willingly laps up the rhetoric spewed forth from big daddy D's asshole.
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Related article:
http://www.orbitcast.com/archives/radio-2020-and-the-future-of-radio.html
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