OBJECTIVES OF STUDY :-1. To analyse the satisfaction aim of customer for Vardhman’s daffodil ultra / Daffodil yarn.2. To conduct the SWOT analysis of daffodil ultra.3. chew over the reasons for reduction in sale of daffodil narrate produced by vardhman.4. Customer and merchandise analysis of daffodil ultra / daffodil.5. Study pricing policy of Vardhman’s Daffodil in relation to other products. SWOT ANALYSIS OF DAFFODIL ULTRASTRENGTHS 1. Brand Name: daffodil ultra carried with it a brand label of VARDHMAN which is a well recognized and respected name in the narrate market and is available in almost every segment of narrate market.2. Technology: Vardhman is leader in the merchandise and having the beat technology with it. Its EXLAN are an indicator of it being a technology driven affiliate which always thrives for continuous technology up-gradation. The products made by vardhman are made with technology and are more reliable as far as uniformity of the product is concerned. 3. Research and development: research and development is continuously done and product improvement is continuously done to cope up with the market. DAFFIDIL ULTRA has been developed as product with 80:20 wool conclude which gives an upper advance over other products.4. PRODUCT QUALITY: the quality of the product daffodil ultra is better than the other products which makes it an obvious choice for the customers to go for it.5. GOOD DISTRIBUTION NETWORK: Vardhman gives a good distribution network for its products since it has a huge presence all over India. Daffodil ultra has an advantage of having a come up built infrastructure. WEAKNESSES1. Dissatisfied customers: most of the consumers of vardhman’s product are highly dissatisfied with customer handling and complaint handling system of vardhman. 2. Lot Sizes : Small lot sizes Vis a Vis Daffodil is main weakness of the product.3. Short give: some of the customers who are loyal customers of vardhman’s daffodil fall bunco of product in peak season and thus they shift to other products.4. Less softness: according to manufacturers the product daffodil ultra has less softness than required level.5. Colour be: colour range of vardhman’s daffodil is decreasing year after year and odd shades are not available with dealers. OPPORTUNITIES Projection of DAFFODIL ULTRA: DAFFODIL ULTRA should be projected as product of future and a product with difference which is going to regenerate all products available in the market.1. Consumer satisfaction: If the complaint handling system at vardhman is improved and customer is tackled politely then vardhman can increase its sales many folds.2. Softness: Quality of yarn daffodil ultra is good but with increasing little bit softness in yarn sales can be increased. THREATS1. Competition: DAFFODIL ULTRA is facing competition from players like Yogindra. Oswal. Sharman. Garg etc.2. Inflation in crude oil prices: change magnitude in crude oil prices rises the price of the product. AWARENESS OF DAFFODIL ULTRA IN LUDHIANA MARKETThe product daffodil ultra was launched by vardhman one year ago and due to less promotional activities the awareness about this product is very less within manufacturers of ludhiana merchandise. Due to some quality problems in general daffodil some manufacturers stopped buying vardhman daffodil. And in daffodil ultra those problems were removed to some extent but consumer is not aware about it and hence not using daffodil ultra. Out of 25 respondents only 9 are aware of DAFFODIL ULTRA and rest 16 are unaware. QUALITY OF PRODUCT DAFFODIL ULTRAIn Ludhiana market most of the manufacturers are satisfied with quality parameters of DAFFODIL ULTRA. Most of the respondents accept that quality of DAFFODIL is good or average but still there are 2 manufacturers who think that the quality parameters be to be improved.___________________________________Excellent Good add up Poor 0 13 10 2___________________________________ COMPLAINT HANDLING AT VARDHMANMost of the manufacturers in ludhiana merchandise are not satisfied with complaint handling of vardhman. They are not happy with behavior of dealers and complaint handling people at vardhman. They says no one listens to them and if someone listens to their problem no challenge is taken regarding the complaint. And due to poor complaint handling many of the manufacturers has stopped dealing with vardhman.___________________________________Excellent Good Average Poor 1 0 10 14___________________________________ REASONS FOR REDUCTION IN SALES•narrate in uneven•Complaint handling service is not good. Nobody listen to manufacturers. Most of the manufacturers got frustrated and stopped using vardhman products.•Low availability of colours which is important factors influencing reduction of sale.•After processing material makes noise due to low softness.•Variation in ascertain. Market analysis of dyed acrylic yarn and vardhman’s position in the Ludhiana merchandise. I undergo been analyzing the Ludhiana dyed acrylic market from last few days. According to customers and dealers I visited the quality of vardhman’s dyed acrylic yarn is no disbelieve at top but as the customers say about the vardhman’s dyed acrylic yarn that its price is high as compared to competitors. Some of them have problem with technology and availability of colours in dyed acrylic narrate. Almost all of them say that demand of acrylic narrate will be average. Most of the customers and dealers of vardhman want to give advice to vardhman that the must work on availability of colours in dyed Acrylic yarn. Customer handling should be improved and affiliate should act care of manufactures. CUSTOMER ANALYSIS•Majority of respondents were of view that sweaters made from daffodil ultra gives high pilling. •Customers are not satisfied with daffodil ultra due to less softness.•Awareness in customers about daffodil ultra is very low. Customers who stopped using vardhman’s daffodil few years back are not aware of its new product DAFFODIL ULTRA.•Customers like daffodil ultra being wooly and soft.•Although according to respondents vardhman stands excellent in the market in terms of quality but at the same measure it should workout the areas desire variety innovation prices and services. investigate METHDOLOGY Research methodology is a way to systematically understand the research problem. It may be understood as a science of studying how research is done scientifically. In it we chew over the various steps the research affect that is generally adopted to study the investigate problem and basic logic behind them. This chapter represents the research methodology used for the chew over. In this chapter selection of sample collection of data the statistical tools used in analyzing the data and limitation of chew over has been discussed. RESEARCH DESIGN:A investigate create by mental act is an arrangement of conditions for collection and analysis of data in a manner that aims to feature relevance to the investigate purpose with economy in procedure. It constitutes the blueprint for collection measurement and analysis of data. DATA COLLECTION:Data can be collected through primary or secondary or by both primary and secondary sources. Primary DataPrimary data consists of original first transfer information collected specially for the intend of chew over. Data can be collected by primary sources by using consumer surveys. In this type of information person could himself collected the data by personal interview or questionnaires or other things. SOURCES OF PRIMARY DATA1. Data observation2. Surveya)Mailb)Personal Interviewc)Telephonic interviewIn this report.
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