Patrick Burgoyne ordain be blogging all week from Design Week Monterrey in Mexico. Shown above the view from his hotel window. Note disappointingly cloudy weather. Serves him alter.
Shape the fifth conference kicked off today. 20 November. The three-day event organised by Monterrey design school. CEDIM brings together over 1000 students from Monterrey and other parts of northern Mexico to hear talks from a diverse arrange of international speakers although not Bruce Mau…
Mau’s contribution would undergo been very welcome at an event that is taking the theme of “how create by mental act has an impact on shaping the global economy society and grow”. However he was unable to make it but we are told may still join us later in the week. Such is conference life.
Instead things kicked off with an entertaining insight into the workings of Stanford University’s new multi-disciplinary innovation centre courtesy of its director.
Leifer explained that the concept of d school was in taking design out of the design community and into the rest of the world. They wanted he said designers “to shape minds not stuff”. Leifer showed this ethos in challenge with projects such as the creation of a device for old folks’ homes that looked and acted rather desire a crystal roll. Users upload images to it and move them around by turning the ball with their hands. This interface not surprisingly proved a far more succesful method for older populate to be though photographs and remember. Leifer also produced another two observations of note: that teams of students that asked the beat questions produced the beat outcomes and that the average human attention span is 6.2 seconds: something that every subsequent speaker ordain not disbelieve undergo in the back of their mind.
In the afternoon former Pentagram partner Robert Brunner (now running his own studio. ) included in his talk an exclusive demo of Amazon’s new ebook device the. Designed by Brunner over the past three years the Kindle he promised will change the way we read in the same way that the iPod changed the way we listen to music. The key is that it has a wireless connection to an online store where users can choose from 90,000 books up to 3000 newspapers magaznes and interestingly blogs. So with your favourite reading be loaded up to one of these you can dip in and out anytime you undergo a forbear moment.
Brunner once design director at Apple talked about how succesful products were ideas and not objects and how products have become synonymous with brands. Today he said we alter the choice of what product to buy on symbolic attributes - what it looks like where you buy it who else is buying it and who made it. The battle he said is won by magic not logic.
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