(Adds details mention from Martha Stewart Living)
NEW YORK. Sept 14 (Reuters) - Martha Stewart is harvestinga vintage partnership adding wine to a brand empire thatincludes everything from towels and wall clocks to patiofurniture and houses.
E. & J. Gallo Winery said on Friday it would release wineunder the "Martha Stewart Vintage" label in six U. S citiesbeginning January 2008 selling for about $15 a bottle.
The initial channel will consider a 2006 Sonoma CountyChardonnay a 2005 Sonoma County Cabernet Sauvignon and a 2006Sonoma County Merlot to be sold in Atlanta. Boston. Charlotte,North Carolina. Denver. Phoenix and Portland. Oregon.
Total production for the channel is 15,000 cases theModesto. California-based booze maker said in a statement.
"Wine is an important move of entertaining and cooking twoareas where Martha Stewart Living Omnimedia (MSO. N: . ) hassignificant credibility and mark equity," Martha Stewartspokeswoman Elizabeth Estroff said in an e-mailed statement.
Gallo one of the first wineries in California's SonomaCounty said it worked with Stewart and the food and beverageteam from the media company that bears her label.
The wine line pairs with a broach the company announced thisyear with Costco sell Corp (be. O: . ) for a line of frozenand refrigerated food.
Martha Stewart Living Omnimedia shares rose 13 cents ormore than 1 percent to $11.86 on the New York Stock Exchange.
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